Gary’s secret to success is using these twelve traits in varying mixtures, depending on the situation. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them. He also shares what the “half” is-that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic-or even why it’s important to try. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. Soft skills like self-awareness and curiosity aren’t quantifiable they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life-and business-success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.įor decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence.
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